1. One Title for the piece that serves as “thesis” for a vision of Chicago that you sell in brochure (i.e. A Drive Down Lakeshore). Some ideas for titles:
- Imperative that includes reference to city
- Famous Chicago phrases
- Famous landmark
- Famous Facts that define city in one way
- Each should be concise and specific
- Places that one should visit
- A definition or explanation of the place / historical relevance
- Where in city the place is, and any other vital information (special exhibit examples, famous visitors, etc.)
- A centerpiece photograph placed appropriately in text
- At least one picture that has text wrapped around
- At least one “Design Feature” (276-278)
- Columns
- Margins expanded
- Typography (study of fonts) choices– color, size variances, cases, family
- Headers
- Page Grid – plotting out where everything goes
- Use of White Space
- Other Design Features (276-278), including: Rules, Boxes, Screens, Marginal Glosses, Pulled Quotes
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